:root{
    --bg:#FAFAFA;
    --ink:#1A1A1A;
    --ink-2:#6B6B6B;
    --ink-3:#B8B8B8;
    --line:#ECEAE4;
    --line-2:#E4E1D9;
    --paper:#F3F0E8;
    --cream:#EFE8D8;
    --accent:#C6A96B;
    --accent-deep:#A8894A;
    --accent-soft:#EFE8D8;
    --r:20px;
    --font-heading:"Playfair Display", Georgia, serif;
    --font-body:"Manrope", -apple-system, sans-serif;
    --font-mono:"JetBrains Mono", ui-monospace, monospace;
    --shadow-sm:0 1px 2px rgba(26,26,26,.04), 0 2px 8px rgba(26,26,26,.04);
    --shadow-md:0 6px 24px rgba(26,26,26,.06), 0 2px 8px rgba(26,26,26,.04);
    --shadow-lg:0 30px 80px rgba(26,26,26,.12), 0 8px 24px rgba(26,26,26,.06);
  }
  *{box-sizing:border-box}
  html,body{margin:0;padding:0;background:var(--bg);color:var(--ink);font-family:var(--font-body);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
  html{overflow-x:hidden;overflow-x:clip}
  body{font-size:16px;line-height:1.55;font-weight:400;overflow-x:hidden}
  a{color:inherit;text-decoration:none}
  button{font:inherit;color:inherit;border:0;background:none;cursor:pointer}
  img{max-width:100%;display:block}

  .wrap{max-width:1280px;margin:0 auto;padding:0 32px}
  @media (max-width:720px){ .wrap{padding:0 20px} }
  section{position:relative}
  .band{padding:140px 0}
  .band-sm{padding:96px 0}
  @media (max-width:720px){ .band{padding:88px 0} .band-sm{padding:64px 0} }

  h1,h2,h3,h4{font-family:var(--font-heading);font-weight:500;letter-spacing:-.01em;margin:0;color:var(--ink)}
  h1{font-size:clamp(44px, 6.6vw, 92px);line-height:1.02;letter-spacing:-.02em;font-weight:500}
  h2{font-size:clamp(34px, 4.2vw, 64px);line-height:1.05;letter-spacing:-.015em}
  h3{font-size:clamp(22px, 2vw, 30px);line-height:1.15}
  h4{font-size:20px;line-height:1.2}
  p{margin:0;color:var(--ink-2)}
  .lede{font-size:clamp(17px, 1.3vw, 20px);line-height:1.55;color:var(--ink-2);max-width:58ch}
  .eyebrow{font-family:var(--font-body);font-size:11px;font-weight:500;letter-spacing:.22em;text-transform:uppercase;color:var(--ink-2)}
  .eyebrow .dot{display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--accent);margin-right:10px;transform:translateY(-2px)}
  .mono{font-family:var(--font-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2)}
  .italic{font-style:italic;font-family:var(--font-heading)}

  .btn{display:inline-flex;align-items:center;gap:10px;padding:16px 28px;border-radius:999px;font-weight:500;font-size:15px;letter-spacing:.01em;transition:transform .4s cubic-bezier(.2,.8,.2,1), box-shadow .4s, background .3s, color .3s}
  .btn-primary{background:var(--ink);color:#fff}
  .btn-primary:hover{transform:translateY(-1px);box-shadow:0 10px 24px rgba(26,26,26,.18)}
  .btn-ghost{background:transparent;color:var(--ink);border:1px solid var(--ink)}
  .btn-ghost:hover{background:var(--ink);color:#fff}
  .btn .arr{display:inline-block;transition:transform .4s cubic-bezier(.2,.8,.2,1)}
  .btn:hover .arr{transform:translateX(4px)}

  /* nav */
  .nav{position:sticky;top:0;z-index:50;background:rgba(250,250,250,.78);backdrop-filter:saturate(180%) blur(16px);-webkit-backdrop-filter:saturate(180%) blur(16px);border-bottom:1px solid transparent;transition:border-color .3s, background .3s}
  .nav.scrolled{border-color:var(--line)}
  .nav-inner{display:flex;align-items:center;justify-content:space-between;height:68px}
  .logo{display:inline-flex;flex-direction:column;align-items:flex-start;gap:3px;text-decoration:none}
  .logo.has-img{padding:0}
  .logo .logo-img{max-height:40px;max-width:180px;width:auto;height:auto;display:block}
  .nav .logo .logo-img{max-height:36px}
  footer .logo .logo-img{max-height:48px;max-width:200px}
  .logo .word{font-family:var(--font-heading);font-weight:500;font-size:22px;letter-spacing:.32em;color:var(--ink)}
  .logo .wave{width:46px;height:6px;opacity:.85}
  .nav ul{list-style:none;margin:0;padding:0;display:flex;gap:30px;flex:0 0 auto}
  .nav ul a{white-space:nowrap}
  .nav ul a{font-size:13px;color:var(--ink);opacity:.78;transition:opacity .2s}
  .nav ul a:hover{opacity:1}
  .nav .cart{display:inline-flex;align-items:center;gap:8px;font-size:13px;color:var(--ink);cursor:pointer;border:0;background:transparent;font:inherit;padding:0;transition:opacity .2s}
  .nav .cart:hover{opacity:.7}
  .nav .cart .pill{display:inline-grid;place-items:center;min-width:22px;height:22px;padding:0 7px;border-radius:999px;background:var(--ink);color:#fff;font-size:11px;font-weight:500;transition:transform .25s cubic-bezier(.2,.8,.2,1), background .25s}
  .nav .cart .pill.is-empty{background:var(--ink-3);color:var(--bg)}
  .nav .cart .pill.bump{animation:cartBump .45s cubic-bezier(.2,1.6,.4,1)}
  @keyframes cartBump{0%{transform:scale(1)}40%{transform:scale(1.45)}100%{transform:scale(1)}}

  /* Add-to-bag toast */
  .ms-toast{position:fixed;left:50%;bottom:32px;transform:translateX(-50%) translateY(20px);z-index:300;background:var(--ink);color:#fff;padding:14px 22px;border-radius:999px;font-size:13px;display:inline-flex;align-items:center;gap:12px;box-shadow:0 12px 30px rgba(0,0,0,.2);opacity:0;pointer-events:none;transition:opacity .25s, transform .35s cubic-bezier(.2,.8,.2,1)}
  .ms-toast.in{opacity:1;transform:translateX(-50%) translateY(0);pointer-events:auto}
  .ms-toast .ms-toast-check{width:18px;height:18px;border-radius:50%;background:var(--accent);display:inline-grid;place-items:center;color:#1A1A1A}
  .ms-toast a{color:var(--accent);font-weight:500}

  /* Cart flyout */
  .ms-cart-back{position:fixed;inset:0;background:rgba(0,0,0,.4);z-index:250;opacity:0;pointer-events:none;transition:opacity .25s}
  .ms-cart-back.in{opacity:1;pointer-events:auto}
  .ms-cart{position:fixed;top:0;right:0;bottom:0;width:min(420px,92vw);background:var(--bg);z-index:260;box-shadow:-30px 0 80px rgba(0,0,0,.2);transform:translateX(100%);visibility:hidden;transition:transform .35s cubic-bezier(.2,.8,.2,1),visibility .35s;display:flex;flex-direction:column}
  .ms-cart.in{transform:none;visibility:visible}
  .ms-cart-head{display:flex;align-items:center;justify-content:space-between;padding:24px 28px;border-bottom:1px solid var(--line)}
  .ms-cart-head h3{font-family:var(--font-heading);font-size:22px}
  .ms-cart-close{width:32px;height:32px;border-radius:50%;display:grid;place-items:center;color:var(--ink);transition:background .2s}
  .ms-cart-close:hover{background:var(--paper)}
  .ms-cart-body{flex:1;overflow-y:auto;padding:8px 28px 8px}
  .ms-cart-empty{padding:60px 0;text-align:center;color:var(--ink-2);font-size:14px}
  .ms-cart-item{position:relative;display:grid;grid-template-columns:64px 1fr auto;gap:16px;align-items:center;padding:20px 0;border-bottom:1px solid var(--line)}
  .ms-cart-item .thumb{width:64px;height:64px;border-radius:12px;background:linear-gradient(160deg, var(--paper), var(--cream));display:grid;place-items:center;font-family:var(--font-mono);font-size:9px;letter-spacing:.18em;color:var(--ink-2)}
  .ms-cart-item .title{font-size:14px;font-weight:500;color:var(--ink);line-height:1.3;padding-right:28px}
  .ms-cart-item .sub{font-size:12px;color:var(--ink-2);margin-top:2px}
  .ms-cart-item .price{font-family:var(--font-heading);font-size:18px;color:var(--ink);font-weight:500;text-align:right}
  .ms-cart-item .qty{display:inline-flex;align-items:center;gap:0;border:1px solid var(--line);border-radius:999px;margin-top:6px;width:max-content;height:28px}
  .ms-cart-item .qty button{width:28px;height:28px;display:grid;place-items:center;color:var(--ink);font-size:14px;border-radius:999px;transition:background .2s}
  .ms-cart-item .qty button:hover{background:var(--paper)}
  .ms-cart-item .qty .n{padding:0 8px;font-size:13px;min-width:18px;text-align:center;font-variant-numeric:tabular-nums}
  .ms-cart-item .remove-x{position:absolute;top:18px;right:0;width:26px;height:26px;border-radius:50%;display:grid;place-items:center;color:var(--ink-3);transition:color .2s, background .2s, transform .2s;cursor:pointer}
  .ms-cart-item .remove-x:hover{color:var(--ink);background:var(--paper);transform:rotate(90deg)}
  .ms-cart-foot{padding:24px 28px;border-top:1px solid var(--line);background:var(--bg)}
  .ms-cart-foot .row{display:flex;justify-content:space-between;align-items:baseline;padding:6px 0;font-size:14px;color:var(--ink-2)}
  .ms-cart-foot .row.tot{padding-top:14px;border-top:1px solid var(--line);margin-top:10px;color:var(--ink);font-size:16px}
  .ms-cart-foot .row.tot .v{font-family:var(--font-heading);font-size:24px;font-weight:500}
  .ms-cart-foot .btn{width:100%;justify-content:center;margin-top:16px}
  .ms-cart-foot .fine{margin-top:10px;font-size:11px;color:var(--ink-2);text-align:center;font-family:var(--font-mono);letter-spacing:.08em}
  .nav-burger{display:none;width:40px;height:40px;border:0;background:transparent;cursor:pointer;padding:0;margin-left:14px;align-items:center;justify-content:center}
  .nav-burger span{display:block;position:relative;width:22px;height:2px;background:var(--ink);transition:transform .3s, opacity .2s}
  .nav-burger span::before,.nav-burger span::after{content:"";position:absolute;left:0;width:22px;height:2px;background:var(--ink);transition:transform .3s}
  .nav-burger span::before{top:-7px}.nav-burger span::after{top:7px}
  body.menu-open .nav-burger span{background:transparent}
  body.menu-open .nav-burger span::before{transform:translateY(7px) rotate(45deg)}
  body.menu-open .nav-burger span::after{transform:translateY(-7px) rotate(-45deg)}
  .mobile-menu{position:fixed;inset:0 0 0 auto;width:min(320px,82vw);background:var(--bg);z-index:60;transform:translateX(100%);visibility:hidden;transition:transform .35s cubic-bezier(.2,.8,.2,1),visibility .35s;box-shadow:-30px 0 80px rgba(0,0,0,.18);display:flex;flex-direction:column;padding:96px 32px 40px;overflow-y:auto}
  body.menu-open .mobile-menu{transform:none;visibility:visible}
  .mobile-menu a{font-family:var(--font-heading);font-size:24px;color:var(--ink);text-decoration:none;padding:14px 0;border-bottom:1px solid var(--line);transition:color .2s}
  .mobile-menu a:hover{color:var(--accent-deep)}
  .mobile-menu .mm-foot{margin-top:auto;padding-top:24px;font-family:var(--font-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2)}
  .menu-backdrop{position:fixed;inset:0;background:rgba(20,18,14,.4);z-index:55;opacity:0;pointer-events:none;transition:opacity .3s}
  body.menu-open .menu-backdrop{opacity:1;pointer-events:auto}
  .nav-inner{gap:28px}
  @media (max-width:1020px){ .nav ul{display:none} .nav-burger{display:inline-flex} }
  @media (min-width:1021px){ .mobile-menu,.menu-backdrop{display:none} }

  /* hero */
  .hero{padding:72px 0 40px;position:relative;overflow:hidden}
  .hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
  @media (max-width:920px){ .hero-grid{grid-template-columns:1fr;gap:24px} }
  .hero h1 .shine{background:linear-gradient(90deg, var(--ink) 0%, var(--ink) 40%, var(--accent-deep) 55%, var(--ink) 70%, var(--ink) 100%);background-size:200% 100%;background-clip:text;-webkit-background-clip:text;color:transparent;-webkit-text-fill-color:transparent;animation:shine 6s linear infinite;display:inline-block}
  @keyframes shine{0%{background-position:120% 0}100%{background-position:-120% 0}}
  .hero p.lede{margin-top:28px}
  .hero .ctas{margin-top:40px;display:flex;flex-wrap:wrap;gap:12px}
  .hero .meta{margin-top:56px;display:flex;gap:28px;flex-wrap:wrap;color:var(--ink-2);font-size:13px}
  .hero .meta .sep{color:var(--ink-3)}
  .hero-visual{position:relative;aspect-ratio: 1/1.08;border-radius:var(--r);overflow:hidden;background:radial-gradient(120% 80% at 50% 20%, #fff 0%, var(--paper) 60%, var(--cream) 100%)}
  .hero-visual .ring{position:absolute;inset:10%;border-radius:50%;border:1px solid rgba(198,169,107,.35)}
  .hero-visual .ring.two{inset:22%;border-color:rgba(198,169,107,.22)}
  .hero-visual .stamp{position:absolute;top:20px;left:20px;display:flex;align-items:center;gap:10px}
  .hero-visual .stamp .k{font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-2)}
  .hero-visual .tag{position:absolute;bottom:20px;right:20px;font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-2)}

  .hero-floater{position:absolute;right:24px;top:28%;background:rgba(255,255,255,.92);backdrop-filter:blur(8px);border-radius:14px;padding:14px 18px;box-shadow:var(--shadow-md);display:flex;flex-direction:column;gap:4px;animation:floaty 4s ease-in-out infinite alternate}
  @keyframes floaty{from{transform:translateY(-4px)}to{transform:translateY(4px)}}
  .hero-floater-row{display:flex;align-items:center;gap:8px}
  .hero-floater-stars{color:var(--accent-deep);letter-spacing:1px;font-size:12px}
  .hero-floater-rating{font-family:var(--font-heading);font-size:18px;font-weight:500;color:var(--ink)}
  .hero-floater-label{font-family:var(--font-mono);font-size:9px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-2)}

  /* marquee */
  .marquee{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:22px 0;overflow:hidden;margin-top:24px}
  .marquee-track{display:flex;gap:64px;white-space:nowrap;animation:marq 40s linear infinite;font-family:var(--font-heading);font-style:italic;font-size:18px;color:var(--ink)}
  .marquee-track span{display:inline-flex;align-items:center;gap:64px}
  .marquee-track .dot{width:5px;height:5px;border-radius:50%;background:var(--accent);display:inline-block}
  @keyframes marq{to{transform:translateX(-50%)}}

  /* COVERFLOW */
  .cf-wrap{position:relative;max-width:1180px;margin:0 auto}
  .cf-stage{position:relative;height:560px;perspective:1600px;perspective-origin:50% 40%;overflow:hidden;border-radius:var(--r)}
  .cf-track{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;transform-style:preserve-3d}
  .cf-card{position:absolute;width:380px;height:480px;border-radius:18px;background:#fff;box-shadow:0 30px 60px rgba(26,26,26,.18), 0 8px 24px rgba(26,26,26,.08);transition:transform .55s cubic-bezier(.2,.8,.2,1), opacity .35s, box-shadow .35s;transform-style:preserve-3d;backface-visibility:hidden;cursor:pointer;overflow:hidden;border:1px solid var(--line-2);display:flex;flex-direction:column}
  .cf-card.is-focus{box-shadow:0 40px 90px rgba(26,26,26,.28), 0 14px 30px rgba(26,26,26,.14)}
  .cf-media{position:relative;flex:1;background:#0a0a0a;overflow:hidden;min-height:300px}
  .cf-media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
  .cf-tag{position:absolute;left:14px;top:14px;display:inline-flex;align-items:center;gap:8px;padding:6px 12px;border-radius:999px;background:rgba(0,0,0,.55);backdrop-filter:blur(8px);color:#fff;font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase}
  .cf-tag span{width:6px;height:6px;border-radius:50%;background:var(--accent)}
  .cf-dur{position:absolute;right:14px;top:14px;padding:6px 10px;border-radius:999px;background:rgba(0,0,0,.55);backdrop-filter:blur(8px);color:#fff;font-family:var(--font-mono);font-size:10px;letter-spacing:.12em}
  .cf-mute{position:absolute;right:14px;bottom:14px;width:32px;height:32px;border-radius:50%;background:rgba(0,0,0,.6);backdrop-filter:blur(8px);display:grid;place-items:center}
  .cf-play{position:absolute;left:14px;bottom:14px;width:32px;height:32px;border-radius:50%;background:rgba(0,0,0,.6);backdrop-filter:blur(8px);display:grid;place-items:center;border:0;cursor:pointer;color:#fff;padding:0}
  .cf-mute{border:0;cursor:pointer;color:#fff;padding:0}
  .cf-btn{transition:transform .15s, background .15s}
  .cf-btn:hover{background:rgba(0,0,0,.85);transform:scale(1.06)}
  .cf-play-big{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:64px;height:64px;border-radius:50%;background:rgba(255,255,255,.95);backdrop-filter:blur(8px);display:grid;place-items:center;border:0;cursor:pointer;padding:0;box-shadow:0 8px 24px rgba(0,0,0,.3);z-index:5}
  .cf-play-big:hover{background:#fff;transform:translate(-50%,-50%) scale(1.06)}
  .cf-ph{position:absolute;inset:0;display:grid;place-items:center}
  .cf-ph-sheen{position:absolute;inset:0;background:linear-gradient(115deg, transparent 30%, rgba(255,255,255,.15) 50%, transparent 65%);animation:sheen 6s ease-in-out infinite}
  @keyframes sheen{0%{transform:translateX(-100%)}60%{transform:translateX(100%)}100%{transform:translateX(100%)}}
  .cf-ph-mono{position:absolute;left:14px;bottom:14px;font-family:var(--font-mono);font-size:9px;letter-spacing:.18em;text-transform:uppercase;color:rgba(255,255,255,.55)}
  .cf-ph-play{opacity:.75}
  .cf-quote{margin:0;padding:18px 20px 8px;font-family:var(--font-heading);font-size:18px;line-height:1.25;color:var(--ink)}
  .cf-who{padding:0 20px 20px;display:flex;align-items:center;gap:10px;margin-top:auto}
  .cf-av{width:30px;height:30px;border-radius:50%;background:linear-gradient(135deg, var(--accent-soft), var(--accent));color:#fff;display:grid;place-items:center;font-size:10px;font-weight:500}
  .cf-name{font-size:13px;color:var(--ink);font-weight:500}
  .cf-role{font-size:11px;color:var(--ink-2)}
  .cf-nav{position:absolute;top:50%;transform:translateY(-50%);width:44px;height:44px;border-radius:50%;background:rgba(255,255,255,.85);backdrop-filter:blur(8px);display:grid;place-items:center;color:var(--ink);box-shadow:var(--shadow-sm);transition:transform .3s;z-index:30}
  .cf-nav:hover{transform:translateY(-50%) scale(1.05)}
  .cf-prev{left:24px} .cf-next{right:24px}
  .cf-hint{position:absolute;top:24px;left:24px;z-index:30;display:inline-flex;align-items:center;gap:8px;padding:8px 14px;border-radius:999px;background:rgba(255,255,255,.85);backdrop-filter:blur(8px);font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-2)}
  .cf-dots{display:flex;justify-content:center;gap:8px;margin-top:28px}
  .cf-dots button{width:26px;height:3px;border-radius:2px;background:rgba(26,26,26,.18);transition:background .3s, width .3s;border:0;padding:0;cursor:pointer}
  .cf-dots button.on{background:var(--ink);width:40px}

  /* benefits */
  .benefits{display:grid;grid-template-columns:repeat(5,1fr);gap:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
  .benefits .cell{padding:40px 28px;border-right:1px solid var(--line);display:flex;flex-direction:column;gap:14px}
  .benefits .cell:last-child{border-right:0}
  .benefits .ico{width:34px;height:34px;color:var(--ink)}
  .benefits h4{font-family:var(--font-body);font-size:15px;font-weight:500;letter-spacing:-.005em}
  .benefits p{font-size:13px;color:var(--ink-2)}
  @media (max-width:920px){ .benefits{grid-template-columns:repeat(2,1fr)} .benefits .cell{border-right:1px solid var(--line);border-bottom:1px solid var(--line)} }
  @media (max-width:520px){ .benefits{grid-template-columns:1fr} .benefits .cell{border-right:0} }

  /* before/after */
  .ba{display:grid;grid-template-columns:1.2fr 1fr;gap:64px;align-items:center}
  @media (max-width:920px){ .ba{grid-template-columns:1fr} }
  .ba-slider{position:relative;aspect-ratio:4/5;border-radius:var(--r);overflow:hidden;background:var(--paper);box-shadow:var(--shadow-md);cursor:ew-resize;user-select:none;touch-action:none}
  .ba-layer{position:absolute;inset:0}
  .ba-before{background:repeating-linear-gradient(125deg, #CFC6B4 0 2px, #D7CFBE 2px 9px),linear-gradient(180deg, #D9D1C0, #B8AE97);filter:contrast(.9) brightness(.95)}
  .ba-after{background:radial-gradient(80% 60% at 50% 30%, #F7F4EC 0%, #E8DFC9 60%, #C8B994 100%);clip-path: inset(0 0 0 50%)}
  .ba-after::before{content:"";position:absolute;inset:0;background:linear-gradient(115deg, transparent 35%, rgba(255,255,255,.6) 50%, transparent 62%)}
  .ba-handle{position:absolute;top:0;bottom:0;width:2px;background:#fff;left:50%;transform:translateX(-50%);box-shadow:0 0 0 1px rgba(26,26,26,.08), 0 10px 20px rgba(26,26,26,.1)}
  .ba-knob{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:44px;height:44px;border-radius:50%;background:#fff;display:grid;place-items:center;box-shadow:var(--shadow-md)}
  .ba-label{position:absolute;bottom:20px;font-family:var(--font-mono);font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:#1A1A1A;background:rgba(255,255,255,.82);padding:6px 12px;border-radius:999px;backdrop-filter:blur(8px)}
  .ba-label.l{left:20px} .ba-label.r{right:20px}

  /* how */
  .how{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
  @media (max-width:820px){ .how{grid-template-columns:1fr} }
  .step{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:36px 32px;display:flex;flex-direction:column;gap:18px;transition:transform .4s, box-shadow .4s}
  .step:hover{transform:translateY(-2px);box-shadow:var(--shadow-md)}
  .step .num{font-family:var(--font-heading);font-style:italic;color:var(--accent-deep);font-size:42px;line-height:1}
  .step h3{font-size:22px}
  .step p{font-size:14.5px}

  /* why */
  .why{background:var(--paper);border-radius:var(--r);padding:96px 64px;display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
  @media (max-width:820px){ .why{grid-template-columns:1fr;padding:56px 28px} }
  .why .neg{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:32px}
  .why .neg .tag{background:#fff;border:1px solid var(--line-2);border-radius:999px;padding:12px 16px;text-align:center;font-size:13px;color:var(--ink)}
  .why .neg .tag span{text-decoration:line-through;color:var(--ink-2)}
  .why h2 em{font-style:italic;color:var(--accent-deep);font-weight:500}
  .why .big-q{font-family:var(--font-heading);font-style:italic;font-size:clamp(40px, 5vw, 96px);line-height:1;color:var(--ink);opacity:.08;user-select:none}

  /* buy */
  .buy{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}
  @media (max-width:920px){ .buy{grid-template-columns:1fr;gap:40px} }
  .buy-visual{position:relative;aspect-ratio:1/1.05;border-radius:var(--r);background:radial-gradient(70% 50% at 50% 30%, #fff, var(--paper) 65%, var(--cream) 100%);overflow:hidden;box-shadow:var(--shadow-md)}
  .buy-visual .ring{position:absolute;border:1px solid rgba(198,169,107,.3);border-radius:50%;inset:12%}
  .buy-visual .ring.two{inset:24%;border-color:rgba(198,169,107,.2)}
  .buy-visual .ribbon{position:absolute;top:24px;left:24px;display:inline-flex;align-items:center;gap:8px;padding:8px 14px;border-radius:999px;background:var(--ink);color:#fff;font-family:var(--font-mono);font-size:10px;letter-spacing:.2em;text-transform:uppercase}
  .buy .size{font-family:var(--font-mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-2)}
  .buy h2{margin-top:8px}
  .buy .price-row{display:flex;align-items:baseline;gap:16px;margin-top:28px}
  .buy .price{font-family:var(--font-heading);font-size:40px;color:var(--ink);font-weight:500}
  .buy .compare{color:var(--ink-3);text-decoration:line-through}
  .buy .options{margin-top:28px;display:grid;gap:10px}
  .opt{border:1px solid var(--line);background:#fff;border-radius:16px;padding:18px 20px;display:flex;align-items:center;justify-content:space-between;gap:16px;cursor:pointer;transition:border-color .2s, background .2s}
  .opt:hover{border-color:var(--ink-3)}
  .opt.selected{border-color:var(--ink);background:#fff;box-shadow:0 0 0 1px var(--ink) inset}
  .opt .radio{width:18px;height:18px;border-radius:50%;border:1.5px solid var(--ink-3);display:inline-grid;place-items:center;flex-shrink:0}
  .opt.selected .radio{border-color:var(--ink)}
  .opt.selected .radio::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--ink)}
  .opt .title{font-weight:500;font-size:15px;color:var(--ink)}
  .opt .sub{font-size:12.5px;color:var(--ink-2);margin-top:2px}
  .opt .save{font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--accent-deep)}
  .buy .pcta{margin-top:24px;display:flex;gap:10px;align-items:center}
  .buy .pcta .btn{flex:1;justify-content:center}
  .buy .feat-row{margin-top:28px;display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
  .buy .feat{border-top:1px solid var(--line);padding-top:14px;font-size:12.5px;color:var(--ink-2)}
  .buy .feat b{display:block;color:var(--ink);font-weight:500;margin-bottom:2px;font-size:13px}

  /* reviews summary */
  .rev-head{display:flex;justify-content:space-between;align-items:flex-end;margin-bottom:32px;gap:24px;flex-wrap:wrap}
  .rev-stat{display:flex;gap:28px;align-items:center}
  .rev-stat b{font-family:var(--font-heading);font-size:36px;font-weight:500}
  .rev-stat .s{color:var(--accent-deep);font-size:14px;letter-spacing:2px}

  /* who */
  .who-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}
  @media (max-width:820px){ .who-grid{grid-template-columns:repeat(2,1fr)} }
  .who-card{aspect-ratio:3/4;border-radius:var(--r);padding:24px;display:flex;flex-direction:column;justify-content:space-between;background:var(--paper);position:relative;overflow:hidden;transition:transform .4s}
  .who-card:hover{transform:translateY(-3px)}
  .who-card:nth-child(1){background:linear-gradient(160deg,#F3F0E8,#E8DFC9)}
  .who-card:nth-child(2){background:linear-gradient(160deg,#EFEAE0,#DCD2BA)}
  .who-card:nth-child(3){background:linear-gradient(160deg,#F1EDE3,#DFD5BD)}
  .who-card:nth-child(4){background:linear-gradient(160deg,#EEEAE0,#D7CCB3)}
  .who-card:nth-child(5){background:linear-gradient(160deg,#F4F1E9,#E4DAC1)}
  .who-card .n{font-family:var(--font-mono);font-size:10px;letter-spacing:.22em;color:var(--ink-2)}
  .who-card h3{font-size:24px}

  /* ingredients */
  .ing{display:grid;grid-template-columns:1fr 1.1fr;gap:80px;align-items:center}
  @media (max-width:820px){ .ing{grid-template-columns:1fr} }
  .ing-list{display:grid;gap:0;border-top:1px solid var(--line)}
  .ing-row{display:grid;grid-template-columns:auto 1fr auto;gap:28px;align-items:baseline;padding:28px 0;border-bottom:1px solid var(--line)}
  .ing-row .n{font-family:var(--font-mono);font-size:11px;letter-spacing:.2em;color:var(--ink-2);padding-top:6px}
  .ing-row h3{font-size:22px;margin-bottom:8px}
  .ing-row p{font-size:14.5px;color:var(--ink-2);max-width:50ch}
  .ing-row .tag{align-self:flex-start;font-family:var(--font-mono);font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--accent-deep);padding-top:8px}

  /* use */
  .use{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
  @media (max-width:820px){ .use{grid-template-columns:repeat(2,1fr)} }
  .use-step{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:32px;min-height:220px;display:flex;flex-direction:column;justify-content:space-between;gap:18px;transition:transform .4s, border-color .3s}
  .use-step:hover{transform:translateY(-2px);border-color:var(--ink-3)}
  .use-step .n{font-family:var(--font-heading);font-style:italic;color:var(--accent-deep);font-size:48px;line-height:1}
  .use-step h4{font-family:var(--font-body);font-size:15px;font-weight:500}
  .use-step p{font-size:13.5px}
  .tip{margin-top:24px;display:inline-flex;align-items:center;gap:12px;padding:14px 22px;border-radius:999px;background:var(--paper);font-style:italic;font-family:var(--font-heading);color:var(--ink)}
  .tip::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent)}

  /* trust */
  .trust{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
  @media (max-width:720px){ .trust{grid-template-columns:repeat(2,1fr)} }
  .trust .t{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px}
  .trust .t h4{font-family:var(--font-body);font-size:14px;font-weight:500;margin-bottom:6px}
  .trust .t p{font-size:13px}

  /* subscription */
  .subs{background:var(--ink);color:#fff;border-radius:var(--r);padding:96px 72px;display:grid;grid-template-columns:1.1fr 1fr;gap:64px;align-items:center;position:relative;overflow:hidden}
  @media (max-width:820px){ .subs{grid-template-columns:1fr;padding:56px 32px} }
  .subs h2{color:#fff}
  .subs p{color:rgba(255,255,255,.7)}
  .subs .perks{list-style:none;padding:0;margin:32px 0 0;display:grid;gap:14px}
  .subs .perks li{display:flex;gap:14px;align-items:center;color:#fff;font-size:15px;padding-bottom:14px;border-bottom:1px solid rgba(255,255,255,.12)}
  .subs .perks li:last-child{border-bottom:0}
  .subs .perks li::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent)}
  .subs .btn-primary{background:#fff;color:var(--ink)}
  .subs .btn-primary:hover{background:var(--accent);color:#1A1A1A}
  .subs-price{background:linear-gradient(160deg, #2a2a2a, #1a1a1a);border:1px solid rgba(255,255,255,.08);border-radius:var(--r);padding:36px}
  .subs-price .row{display:flex;justify-content:space-between;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.1)}
  .subs-price .row:last-child{border-bottom:0}
  .subs-price .k{color:rgba(255,255,255,.6);font-size:13px}
  .subs-price .v{color:#fff;font-size:14px}
  .subs-price .final{font-family:var(--font-heading);font-size:34px;color:#fff}
  .subs-price .strike{color:rgba(255,255,255,.4);text-decoration:line-through;margin-left:10px;font-size:16px}

  /* DONATIONS */
  .don{display:grid;grid-template-columns:1.1fr 1fr;gap:64px;background:var(--paper);border-radius:var(--r);padding:80px 64px;align-items:center}
  @media (max-width:820px){ .don{grid-template-columns:1fr;padding:56px 32px} }
  .don-actions{display:flex;flex-direction:column;gap:12px}
  .don-actions .btn{justify-content:center}
  .don-disabled{opacity:.4;pointer-events:none}

  /* ── Form success card ── shown after a form submits ── */
  .ms-form-success{padding:36px 32px;background:linear-gradient(160deg, var(--cream), #fff);border:1px solid var(--accent);border-radius:var(--r);box-shadow:var(--shadow-md);text-align:center;animation:fsIn .5s cubic-bezier(.2,.8,.2,1)}
  @keyframes fsIn{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}
  .ms-form-success .check{width:56px;height:56px;border-radius:50%;background:var(--accent);color:#1A1A1A;display:grid;place-items:center;margin:0 auto 18px}
  .ms-form-success h4{font-family:var(--font-heading);font-size:26px;color:var(--ink);line-height:1.2}
  .ms-form-success p{margin-top:12px;color:var(--ink-2);font-size:15px;max-width:42ch;margin-inline:auto;line-height:1.55}
  .ms-form-success .meta{margin-top:20px;font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;color:var(--ink-3);text-transform:uppercase}
  .ms-form-success button{margin-top:24px;background:transparent;border:0;font:inherit;font-size:13px;color:var(--ink-2);text-decoration:underline;text-underline-offset:3px;cursor:pointer}
  .ms-form-success button:hover{color:var(--ink)}
  .ms-newsletter-success{display:flex;align-items:center;gap:12px;padding:14px 18px;background:var(--accent-soft);border:1px solid var(--accent);border-radius:var(--r);color:var(--ink);font-size:14px;animation:fsIn .4s ease-out}
  .ms-newsletter-success .check-sm{width:24px;height:24px;border-radius:50%;background:var(--accent);color:#1A1A1A;display:grid;place-items:center;flex-shrink:0}

  /* CONTACT */
  .ms-contact{display:flex;flex-direction:column;gap:14px;max-width:680px;margin:0 auto}
  .ms-contact-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
  @media (max-width:520px){ .ms-contact-row{grid-template-columns:1fr} }
  .ms-contact input,.ms-contact textarea{font:inherit;background:#fff;border:1px solid var(--line);border-radius:14px;padding:14px 18px;color:var(--ink);outline:none;transition:border-color .2s}
  .ms-contact input:focus,.ms-contact textarea:focus{border-color:var(--ink)}
  .ms-contact textarea{resize:vertical;min-height:120px}
  .ms-contact-foot{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;margin-top:8px}
  .ms-contact select{font:inherit;background:#fff;border:1px solid var(--line);border-radius:14px;padding:14px 40px 14px 18px;color:var(--ink);outline:none;transition:border-color .2s;appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--ink) 50%),linear-gradient(135deg,var(--ink) 50%,transparent 50%);background-position:calc(100% - 22px) 50%,calc(100% - 16px) 50%;background-size:6px 6px,6px 6px;background-repeat:no-repeat}
  .ms-contact select:focus{border-color:var(--ink)}
  .ms-contact-status{font-family:var(--font-mono);font-size:11px;letter-spacing:.12em;color:var(--ink-2)}

  /* WHOLESALE */
  #wholesale{background:linear-gradient(180deg, var(--cream) 0%, var(--bg) 100%)}
  .wholesale-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:64px;align-items:start}
  @media (max-width:920px){ .wholesale-grid{grid-template-columns:1fr;gap:40px} }
  .wholesale-card{padding:36px;background:#fff;border:1px solid var(--line);border-radius:var(--r);box-shadow:var(--shadow-md);position:relative}
  .wholesale-eyebrow{font-family:var(--font-mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--accent-deep);display:inline-flex;align-items:center;gap:8px}
  .wholesale-card .pitch{margin-top:18px;font-size:22px;line-height:1.4;font-family:var(--font-heading);color:var(--ink)}
  .wholesale-card .restrict{margin-top:20px;padding:14px 16px;background:var(--paper);border-radius:10px;font-family:var(--font-mono);font-size:11px;letter-spacing:.06em;color:var(--ink-2);line-height:1.5;text-transform:uppercase}
  .wholesale-perks{margin-top:24px;display:grid;gap:14px}
  .wholesale-perks .perk{display:flex;gap:14px;align-items:flex-start;font-size:14px;color:var(--ink-2)}
  .wholesale-perks .perk b{color:var(--ink);font-weight:500}
  .wholesale-perks .perk .num{width:24px;height:24px;border-radius:50%;background:var(--accent-soft);color:var(--accent-deep);display:grid;place-items:center;font-family:var(--font-mono);font-size:11px;flex-shrink:0;margin-top:1px}
  .wholesale-fine{margin-top:14px;font-size:12px;color:var(--ink-3);font-family:var(--font-mono);letter-spacing:.06em}

  /* faq */
  .faq{max-width:1080px;margin:0 auto;display:grid;grid-template-columns:repeat(2,1fr);gap:12px 56px;align-items:stretch}
  @media (max-width:900px){ .faq{grid-template-columns:1fr;gap:8px} }
  .faq-group{display:contents}
  .faq h3{grid-column:1/-1;font-family:var(--font-mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--accent-deep);margin:44px 0 4px;padding-bottom:12px;border-bottom:1px solid var(--line)}
  .faq h3:first-of-type{margin-top:0}
  .faq details{border-bottom:1px solid var(--line);padding:18px 0}
  .faq summary{list-style:none;display:flex;justify-content:space-between;align-items:flex-start;gap:20px;cursor:pointer;font-family:var(--font-heading);font-size:19px;line-height:1.35;color:var(--ink);transition:color .2s}
  .faq summary::-webkit-details-marker{display:none}
  .faq summary:hover{color:var(--accent-deep)}
  .faq .plus{width:18px;height:18px;position:relative;flex-shrink:0;margin-top:5px}
  .faq .plus::before,.faq .plus::after{content:"";position:absolute;background:var(--ink);transition:transform .3s}
  .faq .plus::before{top:8px;left:0;right:0;height:1.5px}
  .faq .plus::after{left:8px;top:0;bottom:0;width:1.5px}
  .faq details[open] .plus::after{transform:scaleY(0)}
  .faq .a{margin-top:12px;color:var(--ink-2);font-size:15px;line-height:1.65;max-width:56ch;padding-right:38px}

  /* policies */
  .policies{max-width:880px;margin:0 auto}
  .policies details{border-top:1px solid var(--line);padding:24px 0}
  .policies details:last-of-type{border-bottom:1px solid var(--line)}
  .policies summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:24px;cursor:pointer;font-family:var(--font-heading);font-size:22px;color:var(--ink);transition:color .2s}
  .policies summary::-webkit-details-marker{display:none}
  .policies summary:hover{color:var(--accent-deep)}
  .policies summary .meta{font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;color:var(--ink-3);text-transform:uppercase}
  .policies .plus{width:22px;height:22px;position:relative;flex-shrink:0}
  .policies .plus::before,.policies .plus::after{content:"";position:absolute;background:var(--ink);transition:transform .3s}
  .policies .plus::before{top:10px;left:0;right:0;height:1.5px}
  .policies .plus::after{left:10px;top:0;bottom:0;width:1.5px}
  .policies details[open] .plus::after{transform:scaleY(0)}
  .policies .body{margin-top:22px;display:grid;gap:18px;color:var(--ink-2);font-size:14.5px;line-height:1.65;max-width:64ch}
  .policies .body h4{font-family:var(--font-mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--accent-deep);margin-bottom:6px}
  .policies .body p strong{color:var(--ink);font-weight:500}
  .policies .body ul{display:flex;flex-direction:column;gap:8px;padding-left:0;list-style:none}
  .policies .body ul li{position:relative;padding-left:22px}
  .policies .body ul li::before{content:"";position:absolute;left:0;top:11px;width:10px;height:1.5px;background:var(--accent)}
  .policies .body .note{padding:14px 16px;background:var(--paper);border-radius:10px;font-size:13.5px;color:var(--ink-2)}
  .policies .body .note b{color:var(--ink);font-weight:500}

  /* story */
  .story{background:var(--cream);border-radius:var(--r);padding:96px 72px;display:grid;grid-template-columns:1fr 1.2fr;gap:80px;align-items:center;position:relative;overflow:hidden}
  @media (max-width:820px){ .story{grid-template-columns:1fr;padding:56px 32px} }
  .story .pullq{font-family:var(--font-heading);font-style:italic;font-size:clamp(28px,3.2vw,44px);line-height:1.2;color:var(--ink)}
  .story .sig{margin-top:32px;font-family:var(--font-heading);font-style:italic;font-size:22px}

  /* email */
  .email{text-align:center}
  .email form{margin:32px auto 0;display:flex;gap:10px;max-width:520px;background:#fff;border:1px solid var(--line);border-radius:999px;padding:6px;box-shadow:var(--shadow-sm)}
  .email input{flex:1;border:0;outline:0;padding:14px 20px;font:inherit;color:var(--ink);background:transparent}
  .email input::placeholder{color:var(--ink-3)}
  .email button{background:var(--ink);color:#fff;padding:12px 22px;border-radius:999px;font-size:14px;font-weight:500}
  .email button:hover{background:var(--accent-deep)}
  .email .fine{margin-top:14px;font-size:12px;color:var(--ink-2)}

  /* SMS opt-in (publicly visible — required for A2P CTA verification) */
  .sms-optin{max-width:560px;margin:0 auto;text-align:center}
  .sms-optin .card{margin-top:30px;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:32px;box-shadow:var(--shadow-sm);text-align:left}
  .sms-optin .row{display:flex;gap:10px;background:var(--bg);border:1px solid var(--line);border-radius:999px;padding:6px}
  .sms-optin input[type="tel"]{flex:1;border:0;outline:0;padding:14px 20px;font:inherit;color:var(--ink);background:transparent}
  .sms-optin input[type="tel"]::placeholder{color:var(--ink-3)}
  .sms-optin button{background:var(--ink);color:#fff;padding:12px 24px;border-radius:999px;font-size:14px;font-weight:500;border:0;cursor:pointer;white-space:nowrap}
  .sms-optin button:hover{background:var(--accent-deep)}
  .sms-optin .consent{display:flex;gap:10px;align-items:flex-start;margin-top:18px;font-size:12.5px;color:var(--ink-2);line-height:1.5;text-align:left}
  .sms-optin .consent input{margin-top:3px;flex-shrink:0}
  .sms-optin .consent a{color:var(--accent-deep);text-decoration:underline;text-underline-offset:2px}
  .sms-optin .ok{margin-top:18px;display:flex;align-items:center;gap:12px;padding:14px 18px;background:var(--accent-soft);border:1px solid var(--accent);border-radius:var(--r);font-size:14px;color:var(--ink)}
  .sms-optin .ok .c{width:24px;height:24px;border-radius:50%;background:var(--accent);color:#1A1A1A;display:grid;place-items:center;flex-shrink:0}
  .sms-optin .err{margin-top:10px;font-size:12px;color:#b02020}

  /* footer */
  footer{border-top:1px solid var(--line);padding:56px 0 36px;margin-top:56px}
  .foot{display:grid;grid-template-columns:1.2fr 1fr 1fr 1fr;gap:40px}
  @media (max-width:820px){ .foot{grid-template-columns:1fr 1fr} }
  footer h5{font-family:var(--font-body);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-2);margin:0 0 14px;font-weight:500}
  footer ul{list-style:none;padding:0;margin:0;display:grid;gap:10px}
  footer a{color:var(--ink);font-size:14px;opacity:.82}
  footer a:hover{opacity:1;color:var(--accent-deep)}
  .foot-social{display:flex;gap:10px;margin-top:18px}
  .foot-social a{width:36px;height:36px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;color:var(--ink);opacity:.78;transition:opacity .2s, color .2s, border-color .2s, transform .2s}
  .foot-social a:hover{opacity:1;color:var(--accent-deep);border-color:var(--accent);transform:translateY(-1px)}
  .foot-social svg{width:16px;height:16px}
  .foot-bot{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;border-top:1px solid var(--line);margin-top:40px;padding-top:24px;font-size:12px;color:var(--ink-2)}

  .center{text-align:center}
  .stack-lg>*+*{margin-top:24px}
  .rule{height:1px;background:var(--line);width:100%}

  /* reveal — keep the visual lift on elements that are observed; show by default */
  [data-reveal]{opacity:1;transition:opacity 1s cubic-bezier(.2,.8,.2,1), transform 1s cubic-bezier(.2,.8,.2,1)}
  [data-reveal].pre{opacity:0;transform:translateY(18px)}
  [data-reveal].in{opacity:1;transform:none}

  /* ── owner-mode editing UI ────────────────────────────────────── */
  .ms-editable{position:relative;outline:1.5px dashed transparent;outline-offset:3px;border-radius:4px;transition:outline-color .15s, background .15s}
  .ms-editable:hover{outline-color:rgba(198,169,107,.5);background:rgba(198,169,107,.06)}
  .ms-editable:focus{outline-color:var(--accent-deep);background:rgba(198,169,107,.1)}

  .ms-img-overlay{position:absolute;left:14px;bottom:14px;display:flex;gap:6px;z-index:5;pointer-events:auto}
  .ms-img-btn{display:inline-flex;align-items:center;gap:8px;padding:8px 14px;border-radius:999px;background:rgba(0,0,0,.78);color:#fff;font-size:11px;font-weight:500;letter-spacing:.02em;backdrop-filter:blur(8px);cursor:pointer;border:0;transition:background .15s}
  .ms-img-btn:hover{background:#000}
  .ms-img-clear{background:rgba(180,40,40,.78)}
  .ms-img-clear:hover{background:#b02020}

  .ms-img-slot{position:relative;border-radius:var(--r);overflow:hidden;background:repeating-linear-gradient(45deg,#E8DFC9 0 8px,#EFE8D8 8px 16px);box-shadow:var(--shadow-md)}
  .ms-img-fallback{position:absolute;left:16px;bottom:16px;font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink)}

  /* Photo override on the buy visual and who-cards */
  .buy-visual.has-photo{background-size:contain;background-position:center;background-repeat:no-repeat}
  .who-card.has-photo{background-size:cover;background-position:center;background-repeat:no-repeat}
  .who-card.has-photo{color:#fff}
  .who-card.has-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg, rgba(0,0,0,0) 50%, rgba(0,0,0,.55) 100%);pointer-events:none}
  .who-card.has-photo .n,.who-card.has-photo h3{position:relative;z-index:1;color:#fff}

  /* text overlay layer */
  .ms-text-layer{position:absolute;top:0;left:0;right:0;pointer-events:none;z-index:40}
  .ms-text-box{cursor:move;user-select:none;padding:6px 8px;border-radius:6px;outline:1.5px dashed transparent;transition:outline-color .15s}
  .ms-text-box.is-owner:hover{outline-color:rgba(198,169,107,.6);background:rgba(255,255,255,.4)}
  .ms-text-box textarea{width:100%;height:100%;font:inherit;color:inherit;border:0;background:transparent;resize:none;outline:0}
  .ms-text-content{width:100%;height:100%;overflow:hidden;white-space:pre-wrap}
  .ms-text-x{position:absolute;top:-10px;right:-10px;width:22px;height:22px;border-radius:50%;background:#fff;border:1px solid var(--line);font-size:11px;cursor:pointer;display:grid;place-items:center;box-shadow:var(--shadow-sm)}
  .ms-text-resize{position:absolute;right:-4px;bottom:-4px;width:14px;height:14px;cursor:nwse-resize;background:#fff;border:1px solid var(--line);border-radius:3px}

  /* promo popup */
  .ms-popup-back{position:fixed;inset:0;background:rgba(20,18,14,.55);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);z-index:200;display:grid;place-items:center;padding:24px;animation:popFadeIn .35s ease-out}
  @keyframes popFadeIn{from{opacity:0}to{opacity:1}}
  .ms-popup{position:relative;max-width:460px;width:100%;background:var(--bg);border-radius:var(--r);padding:44px 36px 36px;box-shadow:0 30px 80px rgba(0,0,0,.35);text-align:center;animation:popUp .45s cubic-bezier(.2,.8,.2,1)}
  @keyframes popUp{from{opacity:0;transform:translateY(20px) scale(.96)}to{opacity:1;transform:none}}
  .ms-popup .pop-eyebrow{font-family:var(--font-mono);font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--accent-deep);display:inline-flex;align-items:center;gap:8px}
  .ms-popup .pop-eyebrow .dot{width:5px;height:5px;border-radius:50%;background:var(--accent)}
  .ms-popup h3{font-family:var(--font-heading);font-size:30px;line-height:1.15;margin-top:14px;color:var(--ink)}
  .ms-popup p{margin-top:14px;color:var(--ink-2);font-size:15px;line-height:1.5}
  .ms-popup .pop-cta{margin-top:24px;width:100%;justify-content:center;padding:16px 24px}
  .ms-popup .pop-close{position:absolute;top:12px;right:12px;width:32px;height:32px;border-radius:50%;display:grid;place-items:center;color:var(--ink-2);transition:color .2s, background .2s}
  .ms-popup .pop-close:hover{color:var(--ink);background:var(--paper)}
  .ms-popup .pop-fine{margin-top:14px;font-family:var(--font-mono);font-size:10px;letter-spacing:.12em;color:var(--ink-3)}

  /* wholesale training video */
  .ws-vid{max-width:900px;margin:64px auto 0;scroll-margin-top:96px}
  .ws-vid .head{text-align:center;margin-bottom:26px}
  .ws-vid h3{font-family:var(--font-heading);font-size:clamp(22px,3vw,30px);margin-top:10px;color:var(--ink)}
  .ws-vid .head p{margin-top:10px;color:var(--ink-2);font-size:15px;max-width:52ch;margin-left:auto;margin-right:auto}
  .ws-vid .frame{position:relative;border-radius:var(--r);overflow:hidden;background:#14120F;box-shadow:var(--shadow-md);aspect-ratio:16/9}
  .ws-vid video{width:100%;height:100%;object-fit:cover;display:block;background:#14120F}
  .ws-vid .cover-img{position:absolute;inset:0;background-size:cover;background-position:center}
  .ws-vid .scrim{position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.15),rgba(0,0,0,.45))}
  .ws-vid .play{position:absolute;inset:0;margin:auto;width:74px;height:74px;border-radius:50%;border:0;cursor:pointer;background:rgba(250,250,250,.94);color:var(--ink);display:grid;place-items:center;transition:transform .25s cubic-bezier(.2,.8,.2,1),background .25s}
  .ws-vid .play:hover{transform:scale(1.07);background:#fff}
  .ws-vid .play svg{margin-left:4px}
  .ws-vid .caption{position:absolute;left:22px;bottom:20px;right:22px;color:#fff;font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;text-shadow:0 1px 12px rgba(0,0,0,.5);pointer-events:none}
  .ws-vid .empty{position:absolute;inset:0;display:grid;place-content:center;justify-items:center;gap:10px;background:repeating-linear-gradient(45deg,#221F1A 0 10px,#1A1815 10px 20px);color:#9a958a;font-family:var(--font-mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;text-align:center;padding:24px}
  @media (max-width:720px){ .ws-vid{margin-top:44px} .ws-vid .play{width:60px;height:60px} }

  /* tweaks-mode banner */
  .ms-owner-pill{position:fixed;left:50%;top:14px;transform:translateX(-50%);z-index:100;padding:6px 14px;border-radius:999px;background:var(--ink);color:#fff;font-family:var(--font-mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;box-shadow:var(--shadow-md)}

  /* ── Trust row (buy block) ── */
  .buy .feat-row{grid-template-columns:repeat(2,1fr);gap:12px 22px}
  @media (min-width:1100px){ .buy .feat-row{grid-template-columns:repeat(4,1fr);gap:12px} }
  .buy .feat{display:block}
  .buy .feat .feat-ico{color:var(--accent-deep);display:block;margin-bottom:8px}
  .buy .pay-row{margin-top:20px;display:flex;flex-wrap:wrap;gap:8px;align-items:center}
  .buy .pay-row span{font-family:var(--font-mono);font-size:9.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2);border:1px solid var(--line-2);border-radius:5px;padding:5px 9px;line-height:1}

  /* ── Sticky mobile buy bar ── */
  .ms-sticky-buy{position:fixed;left:0;right:0;bottom:0;z-index:240;display:none;align-items:center;gap:14px;
    padding:12px 18px calc(12px + env(safe-area-inset-bottom,0px));
    background:rgba(250,250,250,.92);backdrop-filter:saturate(180%) blur(16px);-webkit-backdrop-filter:saturate(180%) blur(16px);
    border-top:1px solid var(--line);box-shadow:0 -10px 34px rgba(26,26,26,.07);
    transform:translateY(110%);transition:transform .32s cubic-bezier(.2,.8,.2,1)}
  .ms-sticky-buy.in{transform:none}
  body.menu-open .ms-sticky-buy{transform:translateY(110%)}
  .ms-sticky-info{flex:1;min-width:0;display:block;text-decoration:none}
  .ms-sticky-info .t{display:block;font-size:12px;color:var(--ink-2);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
  .ms-sticky-info .p{display:flex;align-items:baseline;gap:8px;font-family:var(--font-heading);font-size:21px;font-weight:500;color:var(--ink);margin-top:1px}
  .ms-sticky-info .p em{font-family:var(--font-mono);font-style:normal;font-size:9px;letter-spacing:.12em;text-transform:uppercase;color:var(--accent-deep)}
  .ms-sticky-buy .btn{min-height:46px;padding-inline:22px;white-space:nowrap}
  @media (max-width:820px){ .ms-sticky-buy{display:flex} body.ms-sticky-on .ms-toast{bottom:104px} }


  /* ── Representative code entry (cart drawer) ── */
  .ms-repcode-toggle{display:block;width:100%;text-align:left;margin-bottom:12px;padding:0;background:none;border:0;cursor:pointer;
    font-size:12.5px;color:var(--ink-2);text-decoration:underline;text-underline-offset:3px}
  .ms-repcode-toggle:hover{color:var(--accent-deep)}
  .ms-repcode{margin-bottom:12px;padding:12px 14px;border:1px solid var(--line);border-radius:10px;background:var(--bg)}
  .ms-repcode label{display:block;font-family:var(--font-mono);font-size:9.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-2);margin-bottom:8px}
  .ms-repcode .row{display:flex;gap:8px}
  .ms-repcode input{flex:1;min-width:0;padding:9px 11px;border:1px solid var(--line-2);border-radius:8px;background:#fff;
    font-family:inherit;font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink)}
  .ms-repcode input:focus-visible{outline:2px solid var(--accent);outline-offset:1px}
  .ms-repcode button{padding:9px 16px;border:1px solid var(--ink);border-radius:8px;background:var(--ink);color:#fff;
    font-family:inherit;font-size:12.5px;cursor:pointer;white-space:nowrap}
  .ms-repcode button:disabled{opacity:.4;cursor:not-allowed}
  .ms-repcode p{margin:9px 0 0;font-size:11.5px;line-height:1.5;color:var(--ink-2)}


  /* ── Partner program band ── */
  .rep-band{display:grid;grid-template-columns:1.15fr .85fr;gap:64px;align-items:center}
  @media (max-width:880px){ .rep-band{grid-template-columns:1fr;gap:40px} }
  .rep-facts{margin:0;display:grid;gap:0;border-top:1px solid var(--line)}
  .rep-facts > div{display:flex;align-items:baseline;justify-content:space-between;gap:20px;
    padding:16px 0;border-bottom:1px solid var(--line)}
  .rep-facts dt{margin:0;font-family:var(--font-mono);font-size:10px;letter-spacing:.16em;
    text-transform:uppercase;color:var(--ink-2)}
  .rep-facts dd{margin:0;font-size:15px;color:var(--ink);text-align:right}


  /* ── International phone field ── */
  .ms-phone-hint{margin:8px 0 0;font-size:11.5px;color:var(--ink-2);line-height:1.5}
  .ms-phone-hint.err{color:#b02020}
  .ms-phone-row{display:flex;align-items:stretch;gap:8px}
  .ms-phone-row > input{flex:1;min-width:0}
  .ms-phone-country{position:relative;display:inline-flex;align-items:center;flex:0 0 auto}
  .ms-phone-country select{position:absolute;inset:0;width:100%;height:100%;opacity:0;cursor:pointer;
    font:inherit;border:0;padding:0;margin:0;-webkit-appearance:none;appearance:none}
  .ms-phone-country select:focus-visible + .ms-phone-code{outline:2px solid var(--accent);outline-offset:1px}
  .ms-phone-code{display:inline-flex;align-items:center;gap:6px;height:100%;padding:0 11px;
    border:1px solid var(--line);border-radius:9px;background:#fff;
    font-family:var(--font-mono);font-size:12.5px;letter-spacing:.04em;color:var(--ink);
    white-space:nowrap;pointer-events:none}
  .ms-phone-code svg{opacity:.5}
  .ms-phone-field.compact .ms-phone-code{font-size:11.5px;padding:0 9px}
  .sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;
    clip:rect(0,0,0,0);white-space:nowrap;border:0}


  /* The SMS pill wraps the shared field: strip the chip's own border so the
     picker reads as part of the pill rather than a box inside a box. */
  .sms-optin .ms-phone-field{flex:1;min-width:0}
  .sms-optin .ms-phone-row{gap:0}
  .sms-optin .ms-phone-code{border:0;border-right:1px solid var(--line);border-radius:0;
    background:transparent;padding:0 12px 0 14px}


  /* Card whose video codec the browser cannot decode */
  .cf-unplayable{position:absolute;left:14px;right:14px;top:50%;transform:translateY(-50%);
    padding:14px 16px;border-radius:10px;background:rgba(26,26,26,.82);
    backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);
    color:#fff;font-size:12.5px;line-height:1.5;text-align:center;letter-spacing:.01em;
    pointer-events:none}


  /* ── Processed hair ── */
  .proc-head{max-width:760px}
  .proc-line{margin-top:18px;font-size:clamp(30px,3.4vw,50px);line-height:1.12}
  .proc-line span{font-style:italic;color:var(--accent-deep)}
  .proc-grid{margin-top:56px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;
    background:var(--line);border:1px solid var(--line);border-radius:10px;overflow:hidden}
  @media (max-width:1000px){ .proc-grid{grid-template-columns:repeat(2,minmax(0,1fr))} }
  @media (max-width:640px){ .proc-grid{grid-template-columns:1fr} }
  .proc-card{background:var(--bg);padding:32px 28px 34px}
  .proc-card h3{margin-top:14px;font-size:21px}
  .proc-card ul{margin:18px 0 0;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px}
  .proc-card li{position:relative;padding-left:18px;color:var(--ink-2);font-size:14.5px;line-height:1.55;text-wrap:pretty}
  .proc-card li::before{content:"";position:absolute;left:0;top:.62em;width:5px;height:5px;border-radius:50%;
    background:var(--accent);opacity:.85}
  .proc-rhythm{margin-top:56px;padding:40px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);text-align:center}
  .proc-rhythm p{font-family:var(--font-heading);font-size:clamp(20px,2.1vw,29px);line-height:1.35;color:var(--ink);max-width:34ch;margin:0 auto}
  .proc-rhythm em{color:var(--accent-deep)}
  .proc-for{margin-top:44px;text-align:center}
  .proc-for p{margin-top:14px;font-size:15px;color:var(--ink);line-height:2}
  .proc-for p span{color:var(--accent);margin:0 4px}
  .proc-note{max-width:70ch;margin:40px auto 0;text-align:center;font-size:13.5px;line-height:1.7;color:var(--ink-2)}

  .proc-card{display:flex;flex-direction:column}
  .proc-intro{margin-top:10px;font-size:13.5px;line-height:1.55;color:var(--ink);font-style:italic;text-wrap:pretty}
  .proc-more{margin-top:14px;border-top:1px solid var(--line)}
  .proc-more summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:12px;
    padding:14px 0 0;font-family:var(--font-mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink)}
  .proc-more summary::-webkit-details-marker{display:none}
  .proc-more summary:hover{color:var(--accent-deep)}
  .proc-more summary:focus-visible{outline:2px solid var(--accent);outline-offset:4px;border-radius:2px}
  .proc-more .lbl-open{display:none}
  .proc-more[open] .lbl-open{display:inline}
  .proc-more[open] .lbl-closed{display:none}
  .proc-more .plus{position:relative;width:11px;height:11px;flex:none}
  .proc-more .plus::before,.proc-more .plus::after{content:"";position:absolute;left:0;right:0;top:5px;height:1px;background:currentColor;transition:transform .25s}
  .proc-more .plus::after{transform:rotate(90deg)}
  .proc-more[open] .plus::after{transform:rotate(0)}
  .proc-more ul{margin-top:14px}
  .proc-tip{margin-top:auto;padding-top:18px;font-size:13px;line-height:1.6;color:var(--ink-2);font-style:italic;text-wrap:pretty}

  .proc-sci{margin-top:72px}
  .proc-sci-head{display:flex;flex-direction:column;align-items:center;text-align:center}
  .proc-sci-head h3{margin-top:14px;font-size:clamp(26px,2.6vw,38px);line-height:1.15}
  .proc-sci-grid{margin-top:40px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--line)}
  @media (max-width:900px){ .proc-sci-grid{grid-template-columns:1fr} }
  .proc-sci-col{padding:34px 30px 8px;display:flex;flex-direction:column}
  .proc-sci-col + .proc-sci-col{border-left:1px solid var(--line)}
  @media (max-width:900px){ .proc-sci-col{padding:30px 0 6px} .proc-sci-col + .proc-sci-col{border-left:0;border-top:1px solid var(--line)} }
  .proc-sci-col .mono{color:#7a6636}
  .proc-sci-col h4{margin-top:12px;font-family:var(--font-heading);font-weight:500;font-size:23px;line-height:1.2;color:var(--ink)}
  .proc-sci-col p{margin-top:12px;font-size:14.5px;line-height:1.65;color:var(--ink-2);text-wrap:pretty}
  .proc-sci-col ul{margin:18px 0 0;padding:0;list-style:none;display:flex;flex-direction:column;gap:9px}
  .proc-sci-col li{position:relative;padding-left:18px;font-size:14.5px;line-height:1.5;color:var(--ink)}
  .proc-sci-col li::before{content:"";position:absolute;left:0;top:.6em;width:8px;height:1px;background:var(--accent)}
  .proc-chips{margin-top:auto;padding-top:22px;display:flex;flex-wrap:wrap;gap:6px}
  .proc-chips span{font-family:var(--font-mono);font-size:9.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2);
    border:1px solid var(--line-2);border-radius:999px;padding:6px 10px;line-height:1}

  /* ── Salon entry point in the header ── */
  .nav-salon{display:inline-flex;align-items:center;height:36px;padding:0 16px;margin-right:22px;border:1px solid var(--accent);border-radius:999px;
    font-size:12.5px;font-weight:500;letter-spacing:.02em;color:var(--ink);text-decoration:none;white-space:nowrap;transition:background .2s,border-color .2s}
  .nav-salon:hover{background:rgba(166,138,82,.12);border-color:var(--accent-deep)}
  .nav-salon:active{background:rgba(166,138,82,.2)}
  .nav-salon:focus-visible{outline:2px solid var(--accent);outline-offset:2px}
  .nav-salon .short{display:none}
  @media (max-width:520px){ .nav-salon{height:34px;padding:0 12px;margin-right:12px;font-size:12px} .nav-salon .full{display:none} .nav-salon .short{display:inline} }

  .mobile-menu a.mm-salon{display:block;margin-bottom:10px;padding:16px 18px;border:1px solid var(--accent);border-radius:var(--r,14px);font-size:20px;line-height:1.25}
  .mobile-menu a.mm-salon .k{display:block;margin-bottom:6px;font-family:var(--font-mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:#7a6636}
  .mobile-menu a.mm-salon .arr{color:var(--accent-deep)}

  /* ── Back to top ── */
  .to-top{position:fixed;right:22px;bottom:22px;z-index:230;width:48px;height:48px;border-radius:50%;
    display:grid;place-items:center;padding:0;cursor:pointer;color:var(--ink);
    background:rgba(250,250,250,.94);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);
    border:1px solid var(--line-2);box-shadow:0 8px 24px rgba(26,26,26,.08);
    opacity:0;transform:translateY(12px);pointer-events:none;transition:opacity .3s,transform .3s,bottom .3s,border-color .2s}
  .to-top.in{opacity:1;transform:none;pointer-events:auto}
  .to-top:hover{border-color:var(--accent)}
  .to-top:active{background:rgba(166,138,82,.14)}
  .to-top:focus-visible{outline:2px solid var(--accent);outline-offset:2px}
  body.menu-open .to-top{opacity:0;pointer-events:none}
  @media (max-width:820px){ .to-top{right:16px;bottom:16px} body.ms-sticky-on .to-top{bottom:92px} }

  /* Wholesale form: the role select sat in a stretch row and grew to the
     height of the phone field + its helper line. Keep it field-height. */
  .ms-contact-row{align-items:flex-start}
  .ms-contact-row > select{align-self:flex-start}
  #wholesale{scroll-margin-top:84px}

  /* ── Hero benefits: shine is one of six ── */
  .hero .hero-benefits{list-style:none;margin:30px 0 0;padding:0;max-width:600px;
    display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--line)}
  .hero .hero-benefits li{padding:14px 14px 14px 0;border-bottom:1px solid var(--line);display:flex;flex-direction:column;gap:3px}
  .hero .hero-benefits li:nth-child(3n+2),.hero .hero-benefits li:nth-child(3n){padding-left:14px;border-left:1px solid var(--line)}
  .hero .hero-benefits b{font-family:var(--font-heading);font-weight:500;font-size:17px;line-height:1.2;color:var(--ink);
    display:flex;align-items:center;gap:8px}
  .hero .hero-benefits b::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent);flex:none}
  .hero .hero-benefits span{font-size:12.5px;line-height:1.4;color:var(--ink-2);padding-left:14px}
  .hero .hero-benefits + .ctas{margin-top:32px}
  @media (max-width:560px){
    .hero .hero-benefits{grid-template-columns:repeat(2,minmax(0,1fr))}
    .hero .hero-benefits li:nth-child(3n+2),.hero .hero-benefits li:nth-child(3n){padding-left:0;border-left:0}
    .hero .hero-benefits li:nth-child(even){padding-left:14px;border-left:1px solid var(--line)}
  }

  /* ── Field-tested (Dominican Republic) ── */
  .ft{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:64px 0 48px}
  .ft-head{max-width:720px;margin:0 auto;text-align:center;display:flex;flex-direction:column;align-items:center}
  .ft-title{margin-top:16px;font-size:clamp(32px,3.6vw,52px);line-height:1.1}
  .ft-lede{margin-top:20px;text-wrap:pretty}
  .ft-conds{margin-top:48px;display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}
  .ft-cond{padding:8px 26px 4px;display:flex;flex-direction:column;gap:8px}
  .ft-cond + .ft-cond{border-left:1px solid var(--line)}
  .ft-cond .mono{color:#7a6636}
  .ft-cond h3{font-family:var(--font-heading);font-weight:500;font-size:22px;line-height:1.2;color:var(--ink)}
  .ft-cond p{font-size:14px;line-height:1.55;color:var(--ink-2);text-wrap:pretty}
  @media (max-width:900px){
    .ft-conds{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:28px}
    .ft-cond:nth-child(3){border-left:0}
  }
  @media (max-width:520px){
    .ft{padding:48px 0 36px}
    .ft-cond{padding:8px 14px 4px}
  }
  .ft-result{margin:48px auto 0;max-width:820px;display:flex;align-items:center;justify-content:center;gap:28px;flex-wrap:wrap;
    border:1px solid var(--accent);border-radius:999px;padding:18px 32px}
  .ft-result-k{color:#7a6636}
  .ft-result ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:10px 28px;justify-content:center}
  .ft-result li{font-family:var(--font-heading);font-style:italic;font-size:22px;line-height:1.2;color:var(--ink);display:flex;align-items:center;gap:10px}
  .ft-result li::before{content:"";width:12px;height:7px;border-left:1.5px solid var(--accent-deep);border-bottom:1.5px solid var(--accent-deep);transform:rotate(-45deg) translateY(-2px)}
  @media (max-width:520px){ .ft-result{border-radius:14px;padding:18px 20px;flex-direction:column;gap:14px} }
  .ft-note{margin-top:24px;text-align:center;font-size:12px;color:var(--ink-2);font-style:italic}